When I started at The Simple Way, their website was over a decade old, they had no social media accounts, and I held one of the first paid positions. This was mostly by design: a desire to live simple and do small things with great joy. But there was also a recognition that the folks at The Simple Way had a message that needed to be shared, and the tools to help others who desired to create a better world in the shadow of the empire.

So we set out to document the work The Simple Way had done over the past ten years and was continuing to do. We made videos, took photographs, and produced resources.

Jessica @ the community store
Clearing the yard
Football in the street
Neighborhood mural
Drug (bed)room
Abandoned Kitchen

What’d we do?The Simple Way

  • Design an official logo
  • Launch Facebook pages for The Simple Way and co-founder Shane Claiborne to provide additional avenues for engagement
  • Develop multi-channel content strategy (email, Facebook, Flickr, YouTube)
  • Design & develop new website with content management system (CMS) powered by ExpressionEngine for easy updates by community members, volunteers, and future staff
  • Produce video to launch fundraising campaign around project to transform the lots destroyed by a fire into a community garden

The results?

  • 6.63% increase in visits
  • 26.64% increase in pageviews
  • 18.76% increase in pages per visit
  • 23.82% increase in average time on site

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